in the world was doing, he says. Morgan Chair in Entrepreneurial Studies in August 2014. Few companies have the resources of Google at their disposal, but most of them can relate to Coughrans fundamental challenge. Although the Volkswagen brand was strong in many markets, de Meo knew it could be stronger. Keeping them on track were key performance indicators that the marketers had defined in the codesign labs.

This goal was about something deeper than being number one: It was about leveraging a near-century of VW history to create cars that made the world betterby delighting customers, limiting environmental impact, and pioneering what it means to be a 21st-century automaker. Googles astonishing success in its first decade now seems to have been almost inevitable.

It also requires that leaders be patient enough to let great ideas from people in all parts of the organization develop. Lori provides leadership to integrate innovation into BW's first-year experience program. It was perceived differently across the world, especially in emerging markets, where VW was looking for dramatic growth. Kristi is an experienced administrative specialist with a diverse background in environmental science, sustainability, event management and data management/analysis. At CIG, she provides students of all majors with the opportunity to learn and practice skills in creativity, innovation and entrepreneurship built upon a foundation of personal values and integrity.

Unleashing talent is essential to developing promising ideas and options. The tensions inherent in collaboration may not only slow down progress but even threaten to tear a creative community apart. The other believed that Googles new storage requirements were so different from those of search alone that GFS had to be replaced, not adapted. The first is how people interact, and those rules call for mutual trust, mutual respect, and mutual influencethe belief that everyone in the community has a voice and that even the inexperienced and less tenured should be allowed to influence decisions. The team had never experienced that kind of autonomy and responsibility before.