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reasons for defection Look for the root causes, not mere symptoms. Accountable marketing is where the salesperson telephones the customer after they have purchased a product/service to see whether essay about do we need technology for future they are satisfied with their purchase/service. The Architectural Components of a CRM. Anthropological Notebooks 14 (1 81102.
However, if a sales transaction is not made, the company still collects the shopper? When business travelers phone up the travel agencies, they have accounts where their personal information is already recorded in the computer database. The Internet has had a great impact on relationship marketing. Many companies blindly market to current and potential customers without really knowing if their efforts are working. If they require a specific room. Bselect is a company that specialises in personalisation technology packages that builds relationship marketing with customers preferences and interests taken into account. ( OConner Galvin, 1997) There are some companies such as Prime Response, which have come up with a software package that will help companies expand their relationship marketing over the Internet. (Payne, et, al 1998, p vii).
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Contents, development edit, relationship marketing refers to an arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. The fundamental principle upon which relationship marketing is founded is that the greater the level of customer satisfaction with the relationship not just the product or service then the greater the likelihood that the customer will stay with. This provides the sales team with more information to use for prospecting and customer contact. What is now required is customer-oriented relationship marketing. The majority of companies now have web-sites where they can build long term relationships with their customers. From a technological standpoint, CRM can be categorized as the largest compilation of IT concepts to date. This can result in stable unit sales volume and increases in dollar-sales volume. According to Brassington and Pettitt, direct marketing. This usually involves providing more personalized service and providing service quality that exceeds expectations at each step. This calculation is typically called customer lifetime value. (1990) "Zero defects: quality comes to services Harvard Business Review, SeptOct, 1990, pp 105111 Carrol,. It groups types of customers according to their level of loyalty.
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