It is couched in language in such a way that attempts to soften the blow by using the words "eternity only and "possibility." Although attempts to make the case for "eternityRead more
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social marketing) to promote actions having social utility. Media plays an important role in politics as it influences public opinion and helps define and take up the issues. He even cautioned a news channel editor against carrying forward charges levelled by political opponents in the course of an interview. When talking about the role of the mass media, it has to be borne in mind that the mass media do not operate in isolation. Advertisements: Not so the mass media. The raison d'etre of this unique institution is rooted in the concept that in a democratic society the press needs at once to be free and reasonable.
Short- term objectives include exposing audiences to ideas and concepts; creating awareness and knowledge; altering outdated or incorrect knowledge; and enhancing audience recall of certain advertisements or announcements, promotions, or programmes. Biased publishing, journalist and editor block some news while highlighting others for the reasons of there own. His purpose was clear to attribute motives to their anti-Modi stories.
An, essay : Role of media in a democracy.: Introduction, democracy means A system of government in which all the people of a country can vote to elect their Mar 6, 2018. Yet this too is not a local home brewed trend. These days media is generally facing a qualitative crisis pertaining to the news disseminated by it and it seems as the news channels in India have their respective doctrine charted out presenting anything as news which leads to an departure from the ethical issues. The Constitution of India, specifically in the chapter on Fundamental Rights, surprisingly, does not mention "freedom of press". The Press Council of India has the following function. Role of media is that of mediation between the government and the people of the nation. The overall aim should to add to society, nation building for a better tomorrow.
A disconcerting fact is media being an oligopoly. The way electronic media blacked out his public addresses if they coincided with that of Modis is an ample example. Police, politician and corporate can still be considered for double standards, but how can we expect the same standards from our journalist community. In 1996 a Broadcasting bill was formulated and an autonomous Broadcasting Authority was vested with regulatory powers. They have metamorphosed themselves towards packaging of information and have adopted a policy of corporate culture wherein their basic motto has transformed from disseminating information to earning television rating points.