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MacDonalds corporation for instance their own resources, skills, and value chain (attached in appendix 3 and 4) will be also critically analysed through the vrin framework to find out the competitive advantages of the Macdonalds corporation. Appendix 3: internal analysis (resources and core competence of McDonalds). Additionally, the company employs other initiatives at market and corporate levels to ensure a holistic approach.
If a franchiser does not sell the products that are not sold by the parent company, then it ceases being the main companys retail shop. Equally, the company does not restrict the franchisee to certain age religion or gender. The greatest challenge that they face is the problem of managing the increasing diversity. . In addition, the report analysed internally the McDonalds corporation through the vrin framework. Pestel is the most important analytical tool for external analysis of any industry or corporate company or business organisation (Yuksel, 2012). The report will use some strategic analytical tools for examples pestel framework (attached in appendix 1) and Porters five forces (attached in appendix 2) to detect the trends, key drivers, and power of the fast food industry.
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